Business Model Canvas hints

Some questions to help you determine 9 aspects of Business Model Canvas. Also can help you digging more business idea based on existing business model.

Customer Segments

Who are we creating value for?

Questions
  • For whom are we creating value?
  • Who are our most important customers?
Examples
  • Mass Market
  • Niche Market
  • Segmented
  • Diversified
  • Multi-sided platform

Value Proposistions

What value do we deliver to the customer?

Questions
  • What value do we deliver to the customer?
  •  Which one of our customer’s problems are we helping to solve?
  •  Which bundles of products and services are we offering to each Customer Segment?
  •  Which customer needs are we satisfying?
Characteristics
  • Newness
  • Performance
  • Customization
  • “Getting the Job done”
  • Design
  • Brand / Status
  • Price
  • Cost Reduction
  • Risk Reduction
  • Accessibility
  • Convenience / Usability

Channels

How do we reach our Customer Segments?

Questions
  • Through which Channels do our Customer Segments want to be reached?
  • How are we reaching them now?
  • How are our Channels integrated?
  • Which ones work best?
  • Which ones are most cost-efficient?
  • How are we integrating them with customer routines?
Channels Phases
  1. Awareness – How do we raise awareness about our company’s products and services?
  2. Evaluation – How do we help customers evaluate our organization’s Value Proposition?
  3. Purchase – How do we allow customers to purchase specific products and services?
  4. Delivery – How do we deliver a Value Proposition to customers?
  5. After Sales – How do we provide post-purchase customer support?

Customer Relationships

What type of relationships do our Customer Segments expect?

Questions
  • What type of relationships do our Customer Segments expect us to establish and maintain them?
  • Which ones have we established?
  • How are they integrated with the rest of our business model?
  • How costly are they?
Example
  • Personal assistance
  • Dedicated Personal assistance
  • Self-Service
  • Automated Services
  • Communities
  • Co-creation

Revenue Streams

What value are our customers willing to pay for?

Questions
  • What value are our customers willing to pay for?
  • For what do they currently pay?
  • How are they currently paying?
  • How would they prefer to pay?
  • How much does each Revenue Stream contribute to overall revenues?
Types
  • Asset sales
  • Usage fee
  • Subscription Fees
  • Lending / Renting / Leasing
  • Licensing
  • Brokerage fees
  • Advertising
  • Fixed pricing or Dynamic pricing

Key Resources

What Key Resources do our Value Propositions require?

Questions
  • What Key Resources do our Value Propositions require?
  • Our Distribution Channels?
  • Customer Relationships?
  • Revenue Streams?
Types of resources
  • Physical
  • Intellectual (brand, patents, copyrights, data)
  • Human
  • Financial

Key Activities

What Key Activities do our Value Propositions require?

Example
  • Production
  • Problem solving

Key Partners

Who are our Key Partners?

Questions
  • Who are our Key Partners?
  • Who are our Key Suppliers?
  • Which Key Resources are we acquiring from partners?
  • Which Key Activities do partners perform?
Motivation for Partnerships
  • Optimization and economy
  • Reduction of risk and uncertainty
  • Acquisition of particular resources and activities

Cost Structures

What are the important costs inherent in our business model?

Questions
  • What are the important costs inherent in our business model?
  • Which Key Resources are most expensive?
  • Which Key Activities are most expensive?
Is Your business more:
  • Cost Driven (leanest cost structure, low price value proposition, maximum automation, extensive outsourcing)
  • Value Driven (focused on value creation, premium value proposition)

 

 

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